BRAND STRATEGY FOR SMALL BUSINESS from CEI

Thursday, September 20 | 9:00-11:00am

Ok, so you know what business you want to play in and what your business goals are. A strong brand is the necessary next step, to guide all your operations and communications. But how do you know what that brand should be? How do you know if one brand would be better than another? How do you articulate it to your team and all stakeholders, so that you can all work together to create cohesive image?

In this session: Investigate what’s authentic to your company, what your customers need and want, and market opportunities to determine your optimal brand strategy.

This workshop will be held at the Marine Trade Center.

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