DESIGN STRATEGY: CREATING YOUR BRAND EXPERIENCE
TUESDAY, APRIL 10 | 9-10:30am
Great, now you can tell people the kind of company you are and the brand you want to build. But how do you translate that into tangible designed items, collateral and communications? How do you brief designers and know if specific applications are ‘on-brand’?
In this workshop: Translate your Brand Strategy into aesthetic and stylistic terms. Understand visually and tonally what creative executions are right for your brand. Workshop your current branded items, and receive feedback and suggestions for honing them.
Takeaways: Attendees will receive feedback on current creative expressions, and receive a look & feel checklist for your brand
Please note that this workshop was originally scheduled for March 27 and was postponed due to snow. If you registered for the March 27 workshop you do not need to register again.
This workshop will be held at the Marine Trade Center, where CEI’s Portland office is located.
SOCIAL MEDIA BASICS FOR SMALL BUSINESS OWNERS
TUESDAY, APRIL 24 | 9-10:30am
Do you want to set your small business up for success on social media? In this workshop we’ll talk about how to define your goals, determine which social media channels are best for your business, and understand how to reach your target audience. We’ll also discuss what type of content you should be sharing, which metrics you should be tracking, as well as what, where, and when to be posting.
*Attendees should have an existing business page on at least one social media platform prior to registering. This workshop will not cover how to set up your social media pages.
This workshop will be held at CoworkHERS.